New store warm-up | Hangzhou Tianmuli store

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Whenever you are in HARMAY, do you wonder what kind of people are the "traders" behind all these "creations"?

HARMAY Hangzhou Tianmuli store, inspired by office scenes, will be the first store with bright colors. The retro-style lattice room will take you back to the golden age of the last century in one second.
  

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On the occasion of the opening of the new store, you will also have the opportunity to experience our brand new " HARMAY Office" first. But before officially unlocking the access control, you need to get to know the employees who have crossed time and space!


PAST 1984

HARMAY BEAUTY STORE

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My character is very popular  
This self-service shopping  
model is really novel.

Yuxin, 22 years old, Retail Clerk

My Character is very popular. This self-service shopping Model is really Novel
"My personality is very popular, but in HARMAY, we all come forward to help when customers need service. Under other circumstances, we will not interrupt. So my main job is actually tally and calculate accounts with a calculator. At the beginning, I am also not used to this kind of work mode, and I have always suppressed my urge to help out in my heart! This self-service shopping mode is really quite novel."


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"Marketing is now an emerging position in China, but it has matured in Europe and America. Our main job is to help HARMAY build the brand. Although the boss's strategy is quite low-key, the so-called'wine fragrance is also afraid of the alley'. My biggest challenge at the moment is to think of a loud slogan for HARMAY, and then send it to the TV station as an advertisement!" 

NOWADAYS 2021

HARMAY HANGZHOU

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Successfully bringing these  
brands to HARMAY stores  
is simply too fulfilling.

Christine, 25 years old,  Cosmetic Purchaser

Successfully Bringing These. Brands to HARMAY Store is simply too fulfilling
"I really love my current job as a beauty buyer! Before joining the company, what attracted me most to HARMAY was the niche brands in the store that I had never seen before. I can't live without a sense of freshness. For me, HARMAY is my paradise! Becoming a beauty buyer of HARMAY allows me to get in touch with those'small and beautiful' brands and understand the hidden stories behind them. Successfully bring these brands to HARMAY Don’t feel too fulfilled in the store."


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Lisen, 25 years old, Visual Merchandiser

"As a new retail brand centered on the concept of warehousing, HARMAY, as a showcase, I can say that it is the core role of the brand! Every HARMAY store is full-category and multi-SKU (single item category), so As a showcase, you have to present the feeling of a warehouse, but you also have to make it easy for customers to find the goods they want to buy. This is not an easy job!"


ENVISION 2300

HARMAY META UNIVERSE

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It's too early for AI  
to completely  
replace humans.

Jennie, 30 years old, Data Analyst

"Unexpectedly, in the 24th century when AI technology has been highly developed, the profession of data analysts still exists! In fact, we now mainly adjust the data analyzed by AI, and then let it continue to learn, and finally be able to work independently. It’s too early for AI to completely replace humans."


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Haohao, 25 years old, Test Engineer


"As an employee of HARMAY, even programmers will pay attention to maintenance, okay? Whether it is inside or outside the meta universe, the problem of the hairline does not exist! Now our team is studying how to optimize customers in Yuan Shopping experience in the universe, you are welcome to find bugs with me!"


After watching the inner scenes of these colleagues, do you feel that you are too late to meet each other and want to know these interesting souls? Don’t worry, click on the registration button below to have the opportunity to become a “worker in one day” for HARMAY and show your unique career charm. We are in HARMAY Hangzhou Tianmuli shop, waiting for your report!


I am your new colleague in Hangzhou Tianmuli store

New In |  Half Price Happiness

BEAUTY TIME

Save money special, these things are the most cost-effective to buy for yourself
Year-end TESTER special feedback


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In this issue of "News on Plum Blossoms", we want to provide you with a year-end benefit. We have selected some popular and good items that everyone loves to use all year round, but the price is almost half of the normal products.


What is TESTER? What is the difference between it and regular products? TESTER is generally used for display and trial products in counters. Except for the relatively simple packaging, the contents are no different from regular ones. I think everyone has seen or tried them in the counters. The quantity of goods in this issue is limited. If you are reading this article, congratulations on your chance to buy something you like.


SKIN CARE

Although in winter, dryness is a problem that everyone will face, but different skin types require different moisturizing solutions.

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IPSA Acne Cleanser 25g  
Market Price: 270  
HARMAY price: 170  
Recommended reason: oily skin cleansing acne without leaving marks  
It is a rare product in mild acne treatment. It will not have an immediate effect, but the advantage is that it will not peel and lack water when used in the driest winter. If you insist on using it, you can reduce the chance of exploding acne. If you use it up with a closed mouth, you will get acne. It will not get worse and will gradually dry out. It is a magical device for the skin to "extinguish fire" in winter.



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COSME DECORTE AQ Refining Rejuvenating Lotion 200ml  
Market price: 1600  
HARMAY price: 800  
Recommended reason: the ultimate skin care experience for mature skin  
Cosme promotes the skin care concept of "cream first, then water" to improve the penetration of skin care products. This high-end line belongs to them, and it is a full-effect skin care choice for Daganpi winter. Birch sap can effectively relieve dryness and quickly hydrate the skin. The moisturizing Essence of White Flower You Ma Teng extract can eliminate dullness at the same time, and the double peptide is responsible for making the skin hydrated and plumped.


SUNSCREEN & MASK

TA is indispensable throughout the year

There are two things in daily skin care that you want to escape when you are lazy, but you must do it all year round. One is sun protection and the other is mask.

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IPSA Soothing Sunscreen Day Cream 30g  
Market Price: 270  
HARMAY price: 135  
Recommended reason: moisturizing, moisturizing and sunscreen that you love to use without makeup  
Using it in winter can meet the triple needs of moisturizing, sunscreen, and touch-up at the same time. If you are too lazy to make up and go out and use it as a primer, it can protect the skin just right, and it won't look bad.


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IPSA Whitening and Repairing Mask 18ml*6  
Market price: 400  
HARMAY price: 200  
Recommended reason: suitable for warm and bright white in winter  
If you want to take advantage of the whitening in winter to meet the dew season without affecting the stability of your skin, you can try the IPSA Whitening and Repairing Mask. The process leaves the skin with a natural brightening glow from the inside out.


MAKEUP

Charm bonus items

In the daily makeup of French women, lipstick, mascara and perfume will not be saved. Because these three things not only make people look good in an instant, they are also essential good things for changing moods at a small cost.

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GUCCI Color Velvet Lipstick #505 Vintage Janet 3.5g  
Market price: 350  
HARMAY price: 175  
Recommended reason: the balance between popular and retro is just right  

GUCCI's lipstick wins at first glance. The brushed metal body is exactly the same as the exquisite lipstick that you saw on grandma's dressing table when you were a child. It will help you complete the child's "smelly beauty" wish. Matte matte makeup effect, retro Janet is a must-have retro red for the heroine in period dramas. It is more brown than regular red. It does not pick the skin tone and has enough personality to make people remember at a glance; Mumikaili red is a daily thin coating to show the complexion , Thick coating is not exaggerated aura red.


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GUCCI Flowery Women's Perfume 100ml  
Market price: 1330  
HARMAY price: 665  
Recommended reason: unscrupulously sweet blooms  

The combination of tuberose and jasmine is a feast of white flowers that makes you happy. If there is any fragrance that can interpret pure desire wind, white floral fragrance must be counted as one. It's sunset, the riverside becomes chasing by skirts, the evening breeze is full of sweet fragrance, and the shadowy greenery can't stop the blooming flowers.



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GUCCI Guilty Women's Perfume 90ml  
Market price: 1280  
HARMAY price: 640  
Recommended reason: "little flask" filled with flowers  

If you want to be surrounded by flowers in winter, you must enter this bottle. The bottle is packaged like a "little flask", which belongs to the happiness of older girls. The top notes of citrus and pink pepper put an end to everything sweet and greasy. The middle notes are lilac, geranium and rose, like a lakeside stroll. Finally, patchouli and amber are used to give the refreshing rhythm a warm and thick finish. It is by no means a simple little one. cute.


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BURBERRY Burberry Kiss Lacquer Lip Glaze #41 Army Red 5.5ml  
Market price: 320  
HARMAY price: 160  
Recommended reason: a touch of lively water red in a cold and dry day  

Burberry's lacquer gloss lip glaze is a popular item in his house. Ox blood red and army red are even more popular. The lacquer makeup effect comes with a lip plumping effect, which lasts for a long time and is not easy to dry out. Army blood red is the liveliest one in the red series. It is so red that even dull winter outfits can be lit by it.


Finally, I want to say a few words about TESTER to everyone. These items marked as TESTER are generally used as counters for trial. They have no difference except that the packaging is simpler than the conventional one. There is also a genuine guarantee, so you can buy with confidence.
To
I wish you all a Merry Christmas in advance. I hope we can all have a warm Christmas night as we wish.



 


TESTER Travel Set Half Price Happiness

HARMAY Exhibition |  Art Exhibition

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Why do we like festivals so much? Perhaps only on festivals can we pause, change our minds, and truly confess ourselves. It is also in the festive atmosphere that time is commemorated, inspiration is celebrated, and creation is born.


In the HARMAY HARMAY Annual Exhibition "Carnival of Creators", five groups of artists present their new works in HARMAY universe with "creation" as the core and with the theme of "Festival" in HARMAY stores in Beijing, Shanghai and Chengdu.


"The essence of art is free creation, and the change of everything is also creation. Creation is the collection of all energy. It provides new worlds, values ​​and meanings, and creates new possibilities and dreams. The vitality of art and the world comes from creation and creation. It is also a festival of art and the world."
——Curator: Cui Cancan

TONG KUNNIAO

BEIJING SANLITUN 

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"Dabo" is the transliteration of the English "Double", which represents a strong desire to double. And "melsterol" is a concept created by the artist, and you can appreciate most of the flavor of the word if you blurt it out. The artist’s strong personal style has become the declaration of the series: “It’s not too sweet, it’s more natural.” At a time when sweetness is excessive, industrial sweeteners are prevalent, and material desires are nowhere to be placed, how can we extract a natural sweetness? Agent, feel the real happiness?

"Above the Ground"

BEIJING THE NEW MA QIUSHA 

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For the artist, in the short festival, we can go to the end of the universe, or not go anywhere, just gallop in the clues of memories. Therefore, in her works, you can see the white night and desert in the distance, as well as the abstract pictures in the artist's memories. Whether in the distance or close, the festival belongs to oneself, do whatever one wants, and talk to oneself.


Liang Chen "Chaos"

SHANGHAI XINTIANDI 

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Introducing unique new things that have never been seen before, this is the understanding of "creation" by most people. The space-time model established by the artist under the theory of chaos is very similar to this: in the trajectory of constant motion, due to the different initial conditions, the trajectory generated after it is never the same and never repeats. As a result, the artist uses the small ball containing all the details of the universe in Borges' novel "Aleph" as inspiration to measure the boundless possibilities in the square inch.


Drawing Architect Studio

SHANGHAI WUKANG RD

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The artist believes that “there is nothing new under the sun.” Unlike Liang Chen’s theory, the Painters Club believes that “creation” is not to introduce new things, but to constantly recombine the details of daily knowledge to form a new order. . With a strong community atmosphere, the Mei Wukang Road Store has once again become a venue for daily trivia, presenting the cuteness and beauty of the details in fragments of life.

"5:18" on Zheng Lu

CHENGDU THE ATRIUM

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"Water" has become the object of the artist's creation. Whether it is the "tide show" outside the outdoor venue or the "5:18" showing the tenderness of life in the interior, they all show the different sides of water, whether it is turbulent or gentle. Creation and festivals are reminders to Zheng Lu, reminding us of our love and being loved, and reminding us of the happiness that is worthy of our attention in the endless cycle of daily life.

The HARMAY Festival

The festival is a golden time, reminding us of seemingly endless and ordinary daily life, and there are also nodes that make people excited and happy. The preciousness of the festival is that this happiness does not come in an instant, but exists in the established arrangement. The festival is there, just wait, it will always come as promised.


With this annual exhibition, HARMAY pays tribute to the precious human creation of the festival. When the fireworks rise, we can finally breathe, and the moment of dialogue with ourselves has also become a moment of countless inspirations and creations. Five artists explore the relationship between "creation" and "festival" in the brand universe of Huamei, presenting precious artistic ideas.


At the end of 2021, we invite you to Huamei to celebrate the golden holiday season together. You are also welcome to leave or take away your holiday inspiration in Huamei.


Huamei Annual Exhibition "Carnival of Creators"
Participating Artists: Tong Kunniao, Ma Qiusha, Drawing Society, Liang Chen, Zheng Lu
Exhibition time: November 18th to January 9th
Venue: HARMAY Huamei Beijing Sanlitun Store, Beijing Xidan Xintiandi Store, Shanghai Xintiandi Store, Shanghai Wukang Road Store and Chengdu Jingronghui Store

At the end of the year, give yourself a carnival

HARMAY Exclusive | BAUM

If the tree can speak, the annual ring is its language.
Circle after circle, recording the rain and drying up for thousands of years.
Get inspiration from trees,
Shiseido launched its high-end skin care brand BAUM in Japan in June 2020,
Promote symbiosis with trees and absorb the extraordinary energy of trees
Open the forest window to nature for the tired and busy urbanites
Feel the energy from the forest anytime, anywhere, so that your skin and mind can be rebalanced and happy.

In October of this year, BAUM entered China, and HARMAY became its first place to take root.




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FOREST IN HARMAY

Skincare inspiration
Delivers blessing of trees to skin and mind


Why is it a tree?
There may be no more sustainable species in nature than trees.
A big tree has stood for hundreds of years, providing a steady stream of shelter and well-being for mankind.



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The secret is its strong water storage, growth and resistance.
The roots of the trees continue to draw water,
Every spring, the trees always grow new shoots,
In the face of the harsh external environment, trees always stand still and resolutely resist.
BAUM introduces this tenacious vitality into daily skin care
More than 90% of the ingredients are derived from natural trees
Enhance skin's water storage capacity, antioxidant capacity and regeneration capacity from the inside out
Just like the root system of a tree locks in water, the trunk resists invasion, and the branches, leaves and fruits are luxuriant.
Make the skin show the same fullness, moisturizing, full and healthy youthful vitality


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PRODUCT & WORKSHOP

Pleasant aroma

Remember the last time you walked in the green forest?
When you are tired and thinking
Longing to be surrounded by the smell of forest and sunshine
BAUM's fragrance can bring you an immersive sensory experience.
.
The wind of the forest is the hearty fragrance of the breeze blowing over the woods by the lake;
The sound of the forest is the breath of enlightenment in the quiet dense forest;
The breath of wood is the wanton fragrance of the prosperous plateau.
The three fragrances are like a warm embrace from nature,
Bring you in the city the vitality of the entire forest.



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Environmental Aesthetics
SUSTANABILITY


Drawing blessings from trees, BAUM is also working hard to maintain the blessings of trees to the future
BAUM's product packaging all follow the concept of sustainability.
Designed by famous designer Wataru Kumano and produced by Japanese high-end furniture manufacturer KARIMOKU,
The iconic wooden accessories of BAUM products are upgraded and rebuilt using surplus wood from furniture production.
At the same time, it provides product replacement*, so that the wooden accessories can be used for life and can be stored forever.
The glass bottles used in the product come from recycled glass,
Plastic bottles are also made of bio-based PET, which can be easily degraded naturally.
The FSC-certified outer packaging cartons present different shades of green, forming a picture of a lush forest.
BAUM also encourages you to bring your own shopping bags for shopping, or buy original eco-friendly bags designed by the brand.


*HARMAY will also be available for replacement, so stay tuned

FOREST IN HARMAY

Do you believe it? We planted a forest for you in HARMAY.
From October 21st, HARMAY HARMAY Shanghai Wukang Road store will open
Forest·Zaihuamei POP UP limited-time shop,
Step into the forest and explore the extraordinary power of trees with BAUM.



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I’m on the scene, creating  BAUM China debut